Eater Launches First-Ever Wine Club in Partnership with Pioneer BevCom

Pioneer BevCom is excited to announce its partnership with Eater to bring the Eater Wine Club to life — a monthly subscription box that connects wine lovers with top sommeliers and local wine scenes across the U.S.

Check out the press release below and more information on their site.

Eater launches monthly subscription wine club

Eater city-editors will partner directly with locally beloved wine experts, offering subscribers unparalleled access to a diverse set of industry insiders across the country

Each month, an Eater city editor teams up with a wine expert in one of Eater’s 23 markets to curate a themed selection of two or four bottles. These curated picks reflect local trends, hidden gems, and emerging talents in the wine industry.

Every box also includes an exclusive digital newsletter and access to a virtual wine tasting with that month’s featured curator.

To power the subscription, Eater has partnered with Mysa, a modern wine eCommerce platform, while Pioneer BevCom provides backend marketing and fulfilment support. Together, they deliver a smooth experience for subscribers looking to explore wine from a fresh perspective.

The launch begins with a box curated by Zwann Grays, Beverage Director at Brooklyn’s Olmsted and Maison Yaki. Known for her vibrant approach and deep knowledge, Zwann sets the tone for what subscribers can expect — wines with story, purpose, and strong local ties.

Future curators include names like Bianca Sanon of Boia De in Miami and Derrick Westbrook, a respected wine shop owner and former sommelier from Chicago. Each brings their own perspective and flavour to the evolving club experience.

Whether you're a seasoned collector or just curious to try something new, the Eater Wine Club offers a personal, guided journey through the world of wine — one city, one expert, and one box at a time.

Why Eater Wine Club is a Standout in the U.S. Wine Subscription Space

The Eater Wine Club isn’t just another wine subscription box — it’s a curated experience rooted in local discovery and expert storytelling. Unlike generic monthly wine services, this club taps into Eater’s editorial network and features a new sommelier or wine director from across its 23 U.S. city markets every month. It’s a rare chance to explore wines that reflect what’s trending locally, all from the comfort of home.

For wine lovers seeking variety, authenticity, and education, Eater Wine Club delivers. Each shipment includes two or four bottles tailored to a specific theme, along with a newsletter offering pairing tips, background on the wines, and insights into the featured expert’s approach. Members are also invited to live virtual tastings — a growing trend in 2025’s “at-home wine tasting” movement.

This format appeals to wine beginners and seasoned drinkers alike. You’re not just drinking great wine — you’re learning directly from industry pros who shape local wine programs at top restaurants and bars. Past curators have come from iconic venues in Brooklyn, Miami, and Chicago, with more cities joining throughout the year.

With a strong editorial backbone, smart fulfilment powered by Pioneer BevCom, and seamless delivery through Mysa, this wine club is positioned among the best wine subscriptions in the U.S. right now.

If you’re looking for a wine membership that brings depth, diversity, and expert curation to your door, Eater Wine Club is worth a spot in your rotation.

For more information please visit eaterwineclub.com.

About Eater

Eater is the locals-first authoritative guide to eating better. Eater is at the forefront of reporting on the restaurant industry, shaping food culture with its award-winning journalism and programming, and beloved guides and maps. The network has grown into the leading voice in the food media space with its passion for great food and great stories spanning digital and social platforms, audio, OTT and television - including No Passport Required, Eater’s PBS docu-series with host Chef Marcus Samuelsson, celebrating America’s diverse immigrant food traditions, and a multi-year, multi-series deal with Hulu.