Pioneer BevCom Acquired by Studio Beverage Group
- Executive Team
- Apr 6, 2023
- 2 min read
Updated: Jun 13
FOR IMMEDIATE RELEASE
Studio Beverage Group Acquires Pioneer BevCom, Expanding Portfolio and Market Presence
[Napa, CA] – Studio Beverage Group (SBG) has officially acquired Pioneer BevCom, a top player in digital marketing and eCommerce for the wine and spirits industry. This move strengthens SBG’s position in the direct-to-consumer (DtC) space and expands its service portfolio.
Pioneer is well known for launching standout wine clubs and online sales platforms. With this acquisition, SBG gains access to that expertise. Pioneer's CEO, Holly Berrigan, will now serve as SBG’s Head of Growth, helping drive digital strategy across the group.
“This partnership is a great fit,” said Arie Gurevitch, CEO of SBG. “Pioneer’s track record in the beverage world matches our vision for growth and innovation.”
For Holly Berrigan, the transition is a natural one. “We’ve worked with SBG before, and I’m excited to now join their team and grow together,” she shared.
What This Means for Beverage eCommerce in 2025
The acquisition of Pioneer BevCom by Studio Beverage Group is more than a business move — it signals a shift in how eCommerce is evolving in the wine and spirits world. In 2025, consumers expect seamless digital experiences, personalised offers, and direct access to craft and boutique labels. This deal combines SBG’s logistics and compliance strengths with Pioneer’s proven success in digital marketing and wine club management.
With Holly Berrigan now leading growth at SBG, clients can expect smarter campaign strategies, faster go-to-market timelines, and deeper consumer insights. That’s a game changer for wineries, distilleries and retailers trying to grow in a crowded market.
According to recent data from the 2024 Beverage Alcohol ECommerce Report, DtC alcohol sales in the US are projected to surpass $8.5 billion by the end of 2025. Much of this growth is driven by brands that offer subscription models, loyalty programs, and storytelling-led shopping experiences — all areas where Pioneer has built a strong track record.
By integrating those capabilities, SBG is set to offer one of the most complete back-end and front-end DtC solutions in the industry. It’s not just a merger — it’s a clear signal that beverage eCommerce is entering a new era of scale, speed, and sophistication.
About Studio Beverage Group
Studio Beverage Group is an industry leader in beverage alcohol eCommerce located in Napa, California. Since its inception, the company has been committed to simplifying direct-to-consumer model in the adult beverage space. The company's team of experts across compliance, logistics, and procurement draws on their extensive industry knowledge and experience to deliver innovative and effective solutions that help clients expand their reach into the DtC space.
About Pioneer BevCom
Pioneer BevCom is the leading back-end eCommerce and marketing service provider in the beverage alcohol space. The company works with brands across the US to leverage their audience via wine clubs and stores to add additional revenue streams and provide tailored experiences to their consumers.
Contact:
Hannah Delaney
Director of Special Projects
Studio Beverage Group
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