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  • Writer's pictureHolly Berrigan

Announcing The Wine MVP

Pioneer BevCom is proud to be partnering with Will Blackmon to run his wine club The Wine MVP!

Super Bowl Champion and sommelier, Will Blackmon, launches premium wine club

12 Year NFL Veteran, Super Bowl Champion, and sommelier Will Blackmon is curating a premium wine subscription, offering subscribers unparalleled access to exclusive wines and content.

After two years in the making, Super Bowl Champion Will Blackmon has announced the Wine MVP, an exclusive monthly or quarterly wine experience with expertly curated bottles by Will himself. The club offers anyone from wine connoisseurs to novices an insiders access to premium US and imported wines. Each month, Will has tasted and thoughtfully curated 4 wines along with wine collectors cards, and other exclusive tasting experiences for his members.

"Wine is my passion and I've love sharing it with my community for the past five years. I'm looking forward to taking that reach nationwide this year and taking everyone on a journey into the exclusive wine world they might not have access to otherwise," said Will. "Each month will be an adventure and, while most of the bottles in the club are collectors wines that are age-able, it's going to be hard to do so knowing how delicious they are and getting my personal pairing advice"

The club soft launched with a limited All-Pro subscription that has since filled up almost fully. (Inquiries for the All-Pro availability can be sent to The Wine MVP has now released up the Starter club with 4 premium wines, collectable wine cards and personal tasting notes from Will. First boxes will be released in mid-April.

For more information please visit

About Will Blackmon

Will Blackmon, Super Bowl Champion and 12 year NFL player, is rewriting the wine membership playbook. Will’s passion for wine and education has given him access to some of the world’s most incredible offerings. The Wine MVP is a unique gateway into the world of fine wine through the lens of professional sports.

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