The Wine MVP: A Premium Wine Club Curated by NFL Champion Will Blackmon

Pioneer BevCom is thrilled to partner with Super Bowl winner and certified sommelier Will Blackmon on his exclusive new wine club — The Wine MVP.

Super Bowl Champion and sommelier, Will Blackmon, launches premium wine club

12 Year NFL Veteran, Super Bowl Champion, and sommelier Will Blackmon is curating a premium wine subscription, offering subscribers unparalleled access to exclusive wines and content.

After two years of planning, Will has launched a premium wine subscription that delivers handpicked bottles to members every month or quarter. From seasoned collectors to curious newcomers, subscribers will enjoy top U.S. and international wines, complete with tasting notes, pairing ideas, and collectible wine cards.

“I want to open the door to wines most people never get to try,” Will says. “Each box is a personal journey through the world of wine — and I’ve tasted every bottle myself.”

The Wine MVP began with a limited “All-Pro” level, which quickly filled. Now, the “Starter” club is open to the public, offering four premium wines per shipment, plus exclusive content from Will.

Why The Wine MVP Stands Out in the Celebrity Wine Club Scene

The world of celebrity wine clubs is growing, but The Wine MVP brings something fresh and authentic. Will Blackmon isn’t just a big name — he’s a certified sommelier who’s spent years studying wine, not just endorsing it. That’s what makes this club different.

Every bottle in The Wine MVP is personally tasted and selected by Will, giving members a real connection to his palate and expertise. This isn’t just about status. It’s about experience. His goal is to demystify premium wine, making it approachable but still deeply curated.

In 2025, wine consumers are looking for more than fancy labels. They want a story, guidance, and access to wines they can’t find at the store. Will’s background in professional sports brings a new energy to the wine world, especially for fans looking for unique experiences and gifting options.

According to Wine Intelligence USA, 37% of younger wine drinkers say they trust clubs with a clear personality behind them. That’s where The Wine MVP shines. It blends professional credibility, insider access, and personal flavour in a way that few celebrity wine brands can match.

As more athletes and entertainers enter the wine space, The Wine MVP proves that real passion paired with deep knowledge creates a lasting impression. Whether you're new to wine or already collecting, this club delivers more than bottles — it delivers insight, excitement and community.

For more information please visit thewinemvp.com

About Will Blackmon

Will Blackmon, Super Bowl Champion and 12 year NFL player, is rewriting the wine membership playbook. Will’s passion for wine and education has given him access to some of the world’s most incredible offerings. The Wine MVP is a unique gateway into the world of fine wine through the lens of professional sports.