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  • Writer's pictureHolly Berrigan

Announcing RAW WINE Club

Pioneer BevCom is excited to announce our most recent partnership with RAW WINE to launch RAW WINE Club!


See the Press Release and further information below:


A new fine, natural wine subscription in the US

from RAW WINE’s Isabelle Legeron MW


WELCOME TO A NEW WINE ADVENTURE

Launching in March 2022

Delivery starting April 10


A new, monthly wine box dedicated to the astonishingly diverse world of natural wine is being launched in the USA by RAW WINE. Club members will receive 6 bottles of fine natural wine each month, hand-picked by Isabelle Legeron MW, France’s first female Master of Wine and world authority on low-intervention organic, biodynamic and natural wines.


The selection will change each month and will be based on what bottles are drinking well at the time. Members can expect a mix of reds, whites, pinks, oranges, bubbles and sweets throughout the year, as well as seasonal changes and themed boxes to help them explore concepts, grapes, regions and flavors integral to the growing and making of great natural wine. All growers, makers and wines featured adhere to the RAW WINE Charter of Quality. All are tasted by Isabelle and vetted by the RAW WINE team and the RAW WINE community at large.


Wines included in the Club boxes are accompanied by Isabelle's thoughts on why she has picked the bottles, and feature insights from the growers and makers themselves on what makes that particular bottle from that particular vintage so unique. RAW WINE will not be selling individual bottles whatsoever in the US, so these boxes, featuring classic icons, cult favourites and undiscovered newbies, will - by their very nature - be one-offs.


Suitable for natural wine newcomers, aficionados looking for new bottles and even conventional drinkers wanting to understand what natural wine is all about, the RAW WINE Club will be a new, exploratory, tasting adventure. The first couple of boxes will be strictly limited in number and Club members who join for the very first box will be able to spend time with Isabelle on a virtual tasting to chat and learn about their bottles and celebrate the launch of RAW WINE Club with her.


Key information

  • The RAW WINE Club subscription is $199.00 and will be available across the United States (excluding AK, HI, UT, AL, MS, RI, DE).

  • The first box will ship starting April 10, and subscriptions will renew automatically, with a monthly delivery of 6 fine, natural wines delivered to your door.

  • Each box will contain a mixture of wines drinking well at the moment, with Isabelle’s notes and insights from the growers and makers.

  • Use code CLUB15 at checkout for 15% off the first box.



About RAW WINE

RAW WINE is the world’s largest network of low-intervention organic, biodynamic and natural wines, their growers and makers, and those who love drinking them.


We exist to bring all those who grow, make and love clean wine cultivated in a clean environment together to facilitate connections, spread information and, in so doing, help foster change.


By grouping individuals and small farms together, we believe that our efforts can be united and that, together, a better wine world is possible.


To that end, we organise fairs around the world to showcase the community’s wines, as well as building an online community via our website and social media and our new virtual festival Alive! which launched in 2021.


About Isabelle Legeron MW

Founder of the ground-breaking RAW WINE, the world's largest network of low-intervention organic, biodynamic and natural wine growers and makers, and author of the seminal Natural Wine: an introduction to organic and biodynamic wines made naturally, available in 9 languages, Isabelle is a force for change in the wine world, and doesn't sit on the fence. For her, all great wines are natural, and that is all she personally drinks.


“I have long been an admirer of Isabelle’s energy and determination. She is a real power house with an international reputation and has truly achieved something hugely distinctive.”

Jancis Robinson MW


“Standard bearer for the natural wine movement, Legeron is one of the 50 most powerful women in wine.”

Drinks Business


Ends

For more information, please contact:

Phoebe Cleghorn


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