Kascadia Wine Merchants Makes History with the Launch of the First Canadian Wine Club in the US

Pioneer BevCom has teamed up with Kascadia Wine Merchants to launch something totally new — the first Canadian wine club in the United States.

Based in San Francisco, Kascadia, June 1, 2023/EINPresswire.com/ -- Kascadia Wine Merchants, an online marketplace renowned for its expertise in importing Canada's most exclusive wines, is thrilled to announce the launch of the first Canadian wine club in the US. This club celebrates wines from across Canada and the US PacWest curated by founder VJ Gandhi.

The world has fallen in love with Canadian wines, and Kascadia Wine Merchants has been leading the charge to showcase the excellence of Canada's wine producing provinces, as well as the Pacific Northwest, known for its lush valleys and micro-climate conditions that produce a range of award-winning wines, from full-bodied intense reds to vivacious, fresh, and crisp whites.

The timing of the launch is particularly significant as it coincides with Asian Heritage Month in Canada, and Kascadia Wine Merchants' founder and CEO, VJ Gandhi, is a proud female Asian-Canadian entrepreneur who has been passionate about wine for years. Having traveled the world in search of the best wines, it was Canada's Okanagan Valley, the premier grape-growing region of British Columbia, that captured her heart.

"I'm honored to share my love for Canadian wines with wine enthusiasts across the US," said VJ. "Through our wine club, we're offering members exclusive allocations of the best Canadian wines, handpicked by myself, featuring rare and hard-to-find wines that are not widely available in the US market."

Called the “Oh, Canada!” Wine Club, members get four seasonal bottles delivered every quarter. Each box comes with tasting notes, food pairing ideas and access to virtual tastings. The first 50 members join the Founders Club and get bonus perks, like an invite to a wine-themed book club and exclusive discounts on Canadian wine tours.

The club officially launched on May 30, and the first shipment went out in June. More shipments are planned for September, December and March 2024.

The Strategy Behind Effective Wine Club Marketing

Launching a wine club is more than logistics and curation. It’s a story of brand loyalty, customer lifetime value and digital community-building. For Kascadia Wine Merchants, tapping into the US market with a uniquely Canadian offering is a bold and timely move — but success depends on how that offering is positioned and promoted.

The most effective wine club marketing in 2025 begins with identity. In Kascadia’s case, the narrative of heritage, rarity and regional excellence already sets a strong foundation. Highlighting VJ Gandhi’s vision, Canadian terroir, and the exclusivity of handpicked selections appeals to a growing segment of curious, experience-driven consumers.

Digital personalisation is also key. Segmenting wine lovers by palate preferences, past orders or geographic location enables tailored offers and retention incentives. Leading platforms now support this with AI-powered recommendations and dynamic pricing models.

Customer engagement remains the lifeblood of any club. Virtual tastings, social challenges, and gated content like book club invites or wine pairing guides create meaningful touchpoints. According to Wine Intelligence’s 2024 data, clubs that foster community across channels see up to 45% higher renewal rates.

Finally, building trust through education matters. Consumers want to understand the “why” behind each bottle. Detailed tasting notes, winemaker stories and food pairings elevate every shipment from a transaction to an experience.

Kascadia’s “Oh, Canada!” club is positioned to ride this wave by focusing on discovery, storytelling and member experience — the three pillars of wine club marketing that convert casual sippers into lifelong ambassadors.

For more information, please visit kascadiawinemerchants.com or contact us at info@kascadiawine.com